When you're a catalyst for change, you make enemies - and I'm proud of the ones I've got.- Rupert Murdoch Why does the ownership of media matter? Media ownership matters because in countries with a large amount of media concentration, such as Australia it can lead to a heavily skewed bias towards one side or another. This can heavily influence the public's perception on certain view-points. One of the largest media conglomerates is News Corp. owned by Rupert Murdoch. News Corp. owns media corporations across three continents (Australia, Europe and the Americas). One company owning such a large amount of the media leads to a lack of diversity. This matters because owning a majority of the media can often lead to a one-sided view on many issues, misrepresenting these issues and causing the public to have a single-sided perception on many news stories from a lack of transparency. An example of the manipulation of the media can be seen in the reign of the ex-Prime Minister of Italy, Silvio Berlusconi. His family owns Italy's three top national television stations and has control over 90% of Italy's national television audience. Berlusconi's control of the majority of the Italian mainstream media has restricted reporting to biased positive views on Berlusconi. fin~
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