When you're a catalyst for change, you make enemies - and I'm proud of the ones I've got.- Rupert Murdoch Why does the ownership of media matter? Media ownership matters because in countries with a large amount of media concentration, such as Australia it can lead to a heavily skewed bias towards one side or another. This can heavily influence the public's perception on certain view-points One of the largest media conglomerates is News Corp. owned by Rupert Murdoch. News Corp. owns media corporations across three continents (Australia, Europe and the Americas). Due to one company owning such a large amount of the media leads to a lack of diversity in the media. This matters because owning a majority of the media can lead to a often one-sided view on many issues misrepresenting these issues causing the public to have a single sided perception on many news stories due to a lack of transparency. An example of the manipulation of the media can be seen through the reign of the ex-Prime Minister of Italy, Silvio Berlusconi. Berlusconi's family controlled Italy's three top national television stations and had control over 90% of Italy's national television audience. From Berlusconi's control of the majority of the Italian mainstream media led the media to only report biased positive views on Berlusconi.
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